Wandering through the city
Themed on the Tokyo International Film Festival, the whole district became a prologue to the festival.
The Otemachi–Marunouchi–Yurakucho area aims to be a walkable city. Alongside "touring" movement around the area and "heading for" a particular spot, there is a need for "wandering" movement — enjoying the journey itself without a destination. This time, we designed that kind of wandering.
The whole district as a prologue to the festival
Themed on the Tokyo International Film Festival held in Hibiya, we set up "mobility spots" around the area, styled after cinema screens. Linking the spots with iino, we staged an experience across Marunouchi like a prologue to the festival.
On Naka-dori, motion graphics for the festival were projected from the moving vehicle onto the walls of a closed building. Using iino as moving media, we promoted the festival through the whole space. Riders engaged with the projections for longer than pedestrians did. On this route, a remote monitoring room in a nearby building controlled stopping and restarting at the pedestrian crossing, and iino drove itself without staff on board.
In and out of buildings, freely
The vehicles passed through the Shin-Kokusai Building to the "Slit Park" in a back alley. Going wherever you like, staying where you like, moving in and out of buildings — a walkable town calls for value that mobility services have not offered before.
Overview
- Location: Marunouchi Naka-dori, Tokyo (Yurakucho area)
- Model: iino type-S712
- Period: Oct 28 – Nov 6, 2024
- Area: Otemachi, Marunouchi, Yurakucho
- In collaboration with: Tokyo International Film Festival